Attire to Inspire 2012 in Review
Fashion Show Fundraiser Gains Wide Exposure
BREATHE LA’s Attire to Inspire fashion fundraiser kicked off LA Fashion Week with a high energy runway show and party on March 8 at the Conga Room at LA Live. Designers Yotam Solomon, Moods of Norway and VBN provided the fashion and BREATHE LA organized the fun for more than 400 attendees. This was the first U.S. fashion show for Moods of Norway and VBN.
Attire to Inspire raised nearly $40,000 for BREATHE LA, a public benefit organization that promotes clean air and healthy lungs through research, education and advocacy. The show debuted the fall 2012 collection for Moods of Norway, featured eco-designs from VBN and marked a rare runway show for Yotam Solomon’s elegant luxury brand.
One of the highlights of the runway show was a Yotam Solomon dress that was custom designed to capture the spirit of BREATHE LA’s mission. The dress changes in color from blue to white with temperature and wind flow. Solomon created it to appear as the sky and change with climate change to warn us when it's too hot, as the design completely disappears.
“It's my true pleasure to have been involved with BREATHE LA and plan this event a half a year ago. I'm delighted to hear about the amount raised and hope to raise more after we auction the custom eco-design,” Solomon said. “I love using specialty fabrics that reflect on our environmental changes and ourselves that is truly inspired by nature and clean air.”
“We deeply appreciate the support of the designers and the event sponsors,” said BREATHE LA CEO Enrique Chiock. “Attire to Inspire shows that achieving clean air for Los Angeles County is fashionable for everyone who believes in the importance of lung health. With asthma affecting one in six children and COPD being the third leading cause of death in Los Angeles County, raising awareness with events like Attire will help us achieve the policy and health initiatives we have long-pursued.”
To view photos of the event click here. To view a video of the evening click here.
Sampling of media coverage: Los Angeles Times; Apparel News; Hollywood Today; LA Fashion; Abbanibi; Haute Living; LA Confidential; Blog Downtown; LA Times Preview; Yahoo News