Board Report June 2009

This report serves as an overall recap of activities and accomplishments in 2008-2009 fiscal year. A more complete report will be produced in fall 2009 at the completion of financial audit and will be published on BREATHE LA website as well as printed for distribution to donors, media and government, corporate and private foundations. Your contribution to each of these accomplishments is valued. Thank you for all you do to keep us BREATHE-ing!

PROGRAMS O24u Environmental Education
O24u Environmental Education Program was
Founded in 2004 with funding from BP and AQMD

• BREATHE LA O24u has become a thriving program that
• served over 4,000 children in Spring 2008 and
• is poised to serve over 6,000 children in 2009
• One of the many activities is Clean Air Olympics

PROGRAMS O24u

Official launch of O24u Online Environmental Education program
waspart of National Environmental Education Week
April 16, 2009 at Wonderland Elementary School

O24u Online, created for BREATHE LA by a college intern, 
and tested with the help of Wonderland Avenue School students
and teachers, allows BREATHE LA  to reach beyond
LA-area inner city school yards to

homes, schools, community and faith centers and computer labs.
BREATHE LA O24u Online has generated 1600 visits by
students, teachers and community members and
O24u webpages have generated over 2,500 visitors to
BREATHE LA website. www.o24uonline.org

PROGRAMS O24u
O24u  enjoys long standing  partnerships with Boys & Girls Clubs of Long Beach  and Beyond the Bell

NEW 2009 afterschool partnerships include

Long Beach Unified School District, YMCA and City of Santa Monica afterschool program, CREST

PROGRAMS COPD Pulmones Libres

• Pulmones Libres COPD Awareness

Latino Outreach  Program was Established in 2008 with funding from QueensCare grant

• BREATHE LA Pulmones Libres has garnered national attention for BREATHE LA as a pioneer in Spanish language COPD awareness.

• 78 individuals have been served with Pulmones Libres COPD management classes with over 88% demonstrating an increase in knowledge through the class, conducted with a Respiratory Therapist in community inner city settings.

PROGRAMS COPD Pulmones Libres

COPD Awareness Campaign 2008

NOVEMBER 14th was declared COPD AWARENESS DAY by the
Los Angeles City Council and served as the official launch of Pulmones Libres
Dr Paul Simon, Director of Los Angeles County Department of Health
Los Angeles Department of Public Health Division served as keynote speaker

The public awareness campaign included

• 30 e-Billboards: 74,738 views (Donated Value of $30,063)
• 3 backlit mall displays: 123K views (Discounted value of $12K)
• 3 ads (Variety, Daily News, LA Health): 600K views
• 3 radio campaigns reached
• 118,800 Spanish & 450K English-speaking listeners

BREATHE LA COPD webpages have generated over 4,178 unique page views since the start of the campaign in November 2008

PROGRAMS COPD Pulmones Libres

To date, 31 community outreach activities have been conducted including KNBC Telemundo Hispanic Health Fair....here you see our staff with Respiratory Therapist and health sciences student volunteers who staffed our booth

1172 individuals have been reached by the Pulmones Libres Program with potentially life saving information on COPD.

As the grant draws to a close, renewed funding sources are sought while expansion plans for this vital and much needed behavioral health research program are being explored. 

PROGRAMS 4UNI

4UNI Teens Helping Teens Quit Smoking World No Tobacco Day 2009

• Held a second annual event on May 30th
• BREATHE LA 4UNI students took part in the event. Founder Chetna Singh also took part in the promotional campaign with KIIS Radio interviews which aired the week before the event and reached 149,092 listeners

PROGRAMS 4UNI

4UNI Teens Helping Teens Quit Smoking World No Tobacco Day 2009 CAMPAIGN

• BREATHE LA Granada Hills Charter High School chapter President Young Park, appeared on Local Edition, CNN reaching 800,000 homes in the San Fernando Valley
• This video is available for you on our BREATHE LA YouTube site.

Log on and have a look. http://www.youtube.com/BreatheCaliforniaLA

PROGRAMS 4UNI

4UNI World No Tobacco Day 2009 took place at Santa Monica Third Street Promenade and included Hula Hooping, Text 2 Quit Challenges, Music, and more!

• Over 30 Volunteers took part from 9 schools including: Santa Monica College, Cal State LA, USC, UCLA, Fairfax High, Brightwood Elementary, Mark Keppel High, Beverly Hills High, and students nurses from NOCRP.
• In addition to attendees,
• World No Tobacco Day event pages attracted over 500 web visitors to BREATHE LA Website

PROGRAMS  - ASTHMA & ASTHMA LUNG POWER

• BREATHE LA Asthma Book in English and Spanish are available on BREATHE LA website and
• 6,800 of the printed Asthma Books have been distributed to Kaiser Permanente Asthma clinics in Los Angeles
• Asthma Lung Power has reached the community with colorful brochures, in five languages ( English, Spanish, Armenian, Chinese, Korean ) which have been provided to over 1,600 in communities throughout Los Angeles

PROGRAMS ASTHMA LUNG POWER

• Asthma Lung Power has had trial runs in
  2008 and 2009 and
  ASTHMA Lung Power RESEARCH 2009
  BREATHE OF LIFE INDEX

   Funded by California Community Foundation & Center for Healthy Lungs for Dr Kenny Kwong

• BREATHE LA Asthma webpages have generated over 4,260 unique page views.

FUNDRAISING / PUBLIC SUPPORT

Public Support includes:

FUNDRAISING

O24u Hours invite you to take the micro fundraising model to your friends and community to raise funds for BREATHE LA Environmental Education and other valuable programs.

ADVOCACY

• BREATHE LA Advocacy Committee is moving forward with an effective plan to put us on the map for clean air and lung health legislative issues. The committee, headed by Kevin Hall, is already moving forward on a number of issues important to BREATHE LA
• BREATHE LA GREEN SALON Series ... the schedule continues ... if you have not yet been there, I urge you to include time in your schedule to join us at least once this year

BREATHE LA GREEN SALON Series 2009, a continuation of Pollution & Solutions Salon series 2008 continues to include leaders in our community in dialogue on the intersection between clean air and commerce

• 2008 series included a thought provoking faithbased panel, here on the lower left you see Sister Marilyn Rudy of Earth Harmony with a community attendee
• 2009 first salon welcomed DWP's David Nahai
• Other Salons have included S. David Freeman, filmmaker Josh Tickell and
• this past week's GREEN SALON at the Port of Los Angeles included Port Authority Commissioners and Longshoremen

RESEARCH

• Center for Healthy Lungs research projects continue to bring BREATHE LA attention and continue to provide results that improve the lives of those with lung disease. Current projects include
• Dr Neild's COPD and SKYPE project
• Dr Cooper and Dr Storer COPD and EXERCISE project and
• Dr Kwong's new project, BREATH OF LIFE INDEX for Asthma Lung Power

TRUDEAU SOCIETY & SAMUEL J SILLS

• Continue to attract exceptional lung health leaders and compelling topics for professional development of the members of the society

NEW WEBSITE

• BREATHE LA website was re-launched with a new look on April 16, 2009
• Since June 2008, web traffic has increased by 256%
• BREATHE LA website garnered 80,037 pageviews

NEW MEDIA

BREATHE LA continues to expand our new media outreach with:

E-newsletter via Constant Contact ( 3000 subscribers ) http://visitor.constantcontact.com/manage/optin/ea?v=001eGoVMtmIZbt6-6gVZjsdIA%3D%3D

Fans on FACEBOOK ( 75 fans )  http://www.facebook.com / http://www.facebook.com/home.php#/pages/Los-Angeles-CA/Breathe-LA/18358063990?ref=mf

Favorites on YouTube ( 925 views )  http://www.youtube.com/BreatheCaliforniaLA

Friends on MYSPACE ( 7 friends) http://www.myspace.com/bclac

Followers on TWITTER ( 29 followers ) http://twitter.com/BREATHELA

And Photos on Flickr (625 photos and 1465 views)  http://www.flickr.com/photos/breathela/

Be sure to log on later and become a fan, a friend, a follower, or a tweeter.Simply creating an account and including your name with the list of BREATHE LA supporters ensures that our audience and donor acquisition outreach can continue to grow.

IN THE COMMUNITY AND IN THE NEWS

• BREATHE LA Staff attended 43 community events/forums
• BREATHE LA Produced 9 events (Salons, COPD Day, National Environmental Education Week, World No Tobacco Day)
• BREATHE LA staffed 19 Health Fairs
• Board and staff served on 6 committees including LAUSD, AQMD, City of LA, Smokefree Apts
• BREATHE LA Local Hero media coverage and
  COPD Awareness Campaigns reached over 2 million viewers
• BREATHE LA has on the airwaves and in the news in print and radio ads and PSAs reaching 2,980,680 in Los Angeles
• BREATHE LA featured in news stories in 11community newspapers reaching 350,526 readers
• BREATHE LA received Pro-Bono services from USC, UCLA, artist Rick Robinson, Vanguard, etc valued at over $20,000

VOLUNTEERS MAKE IT HAPPEN

• BREATHE LA Volunteers continue to accomplish great things and to speak and serve on our behalf
• Over 1350 volunteers, interns and pro-bono professionals served in a variety of capacities to augment staff effort in 2008-2009
• Professionals included Attorneys, Public Relations, Marketing, Entertainment, Environmental and Public Health professionals and graduate students.
• Projects included World No Tobacco Day, Advocacy, website upgrade and launch, outreach and more
• Opportunities to serve BREATHE LA are ongoing and are listed on our website www.breathela.org, on VolunteerMatch.com or contact us for more information.

STRATEGIC PARTNERSHIPS
BREATHE LA continues to expand partnerships to serve our community:

USC, UCLA, Santa Monica College, YMCA, CREST, Long Beach School District, Ralphs, Bobs Big Boy, Amazon, City of Los Angeles, County of Los Angeles, CORO

THANK YOU

for helping us

BREATHE LIFE NOW